The first part of the course provides an introduction to product management with an emphasis on the key aspects of product strategy, product development, and product lifecycle management, as well as the associated responsibilities of the product manager.
In the second part of the course we will focus on the specifics of services and on how to design and manage the service experience for the customer.
This course fulfills two objectives. The first objective is to introduce students to the practical use of the marketing concepts learned in BUS 136 (Intro to Marketing) in problem-solving.
The second objective is to introduce students to the basic concepts and theories related to the design and delivery of services.
- Teacher: Eleonora Cattaneo