Marketing communication strategies for start-ups and tech companies
Woody Allen once said “Eighty percent of success is showing up”. This quote summarizes one of the greater challenges of most startups involved in innovation technology. For entrepreneurs to build successful tech companies and technology innovations to create prosperity, a critical mass of followers, backers and then customers should be conquered. This course uses the generalized technology acceptance model as an essential base camp to provide you with the tool to generate successful integrated marketing communication campaigns for your future startup or tech company.
Woody Allen once said “Eighty percent of success is showing up”. This quote summarizes one of the greater challenges of most startups involved in innovation technology. For entrepreneurs to build successful tech companies and technology innovations to create prosperity, a critical mass of followers, backers and then customers should be conquered. This course uses the generalized technology acceptance model as an essential base camp to provide you with the tool to generate successful integrated marketing communication campaigns for your future startup or tech company.
- Teacher: Nicholas Hamelin