Hello and welcome to MGT511, Digital Communication Strategies.
In this course, you will learn how to structure and design an effective dialogue with consumers using an interdisciplinary mix of techniques (from linguistics to engineering) to create a digital customer experience that maximizes conversion rates. In addition to exploring digital communication theories, digital design, and business strategy, you will learn how to plan and design effective eCommerce & social media strategies, from websites to landing pages; manage all aspects of online projects including content, design, and tools; and design the user experience, commonly known as interaction design.
- Teacher: Luca Triacca