Creating an effective personal professional image is essential to approach the business market; without it, even if a student has excellent capabilities and skills, it’s almost impossible to be selected for the perfect job opportunity. In the Career Strategy workshop students reflect upon their competencies, goals, and preferences; clarify their career objectives; and then form a professional image. The course will then provide the students with the major tools needed to make a proper self-assessment and present themselves effectively to the marketplace: online social image (professional social networks & hints for online presence in general), personal branding canvas, personal SWOT matrix, networking canvas and professional oral presentation management.