This introductory course combines theory and practice of creating value through entrepreneurship. The objective is to gain a deeper and first hand understanding of the challenges of creating a new business and discuss the most important aspects of entrepreneurial activity in today’s complex business world.
The course will in particular focus on the elements of an entrepreneurial mindset that are required for converting ideas into opportunity. This mindset is as valuable to growing a family business, for launching a corporate entrepreneurship project or in leading a high impact social venture. Coursework will include introductory elements to the innovation process, business model canvas, market research, lean-start-up approach and undertaking a feasibility study.