Assignment 10: Research due 25 Nov

You have defined your FOCUS, you have your TOOLS (the Dossier, CV and Cover leter), now let’s stop for a moment and reflect.  Define a business environment where you are the product, your focus is the target market, and your tools are your marketing materials.   Before you “launch” your product, you need to create a marketing plan:  specifically what to do and how you will do it.