This course is designed to provide students with an introductory exposure to many of the essential elements of international business in today's global system. Contemporary business leaders must be familiar with, and have a perspective on, the dynamic and rapidly changing international conditions under which they must conduct their operations
The objective is to provide a broad knowledge on a number of major “challenges”. These include globalization, new market entry modes, disruption, sustainability and creating new market spaces.
- Teacher: Eleonora Cattaneo