The goal of this course is to familiarize students with digital transformation and digitalization in dynamic organizations based on an interdisciplinary mix of models and techniques. How are organizations responding to the innovation and adaptation challenge? During this seminar, students will learn from important global players and expert professors about the different models that organizations are embracing to strategically address the digitalization opportunity. Students make practical use of their knowledge and learning from previous courses including digital marketing, organizational design, and financial management, by working in teams to conceptualize and implement a digital transformation strategy.
- Teacher: Marco Dal Lago
- Teacher: Branko Sain