This course will be focused on providing students knowledge and tools for digital entrepreneurship, both corporate and personal with a particular attention for fashion and lifestyle fields.
On a corporate level, students will learn the basic rules and the main impacts of the digital transformation on business models, scopes and audience experiences.
On a personal level, students will learn the basics of personal communication, branding and entrepreneurial spirit and experiences, along with the primary tools of the social media communication and its most relevant features, possibilities and challenges (in doing so, students will be able to evolve their own personal accounts too).
The course will offer a combination of lessons, case studies and analysis and discussion of personal assignments.
- Teacher: Daniele Morganti